Saturday, March 25, 2006

 

Google Local (with Ads as an Experiment)



Selective Ads on Google Local as one would expect..
how long before we see it on Google Mobile?? Reinforces my point about the dynamics of ambidexterity.

As Shimon Sandler says in his blog:

Wanna see it? Go to Google Local and
type in the search box, “
booksellers
nyc
”. You should see a little coffee cup in addition to the little red
ballons. Click on the coffee cup, and an ad appears for
Barnes & Noble with their logo,
hyperlink, street location, and phone number. Sweet, huh?

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