Saturday, March 25, 2006


Adobe: An example where blogging helps (but is it clear cut?)

People often ask me: "when does blogging from a company help customers?" There are many different instances--most often to quell rumors.

I have always felt that direct blogs by engineers working on a project always help so that the customers know about the product and services. Here is a very good example of what Adobe is saying about their products that run on Apple with the Intel microprocessor.

Notice the legal disclaimer on the blog: [The views expressed in this blog are my own and do not necessarily reflect the views of Adobe Systems Incorporated.]

Has Adobe publicly commented on this? What if the blog contradicts it? Will it affect Adobe stock movement? Those are thorny and messy issues.

We are in the early days of blogging as streams of conversations in the dynamic marketplace.

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