before Google demonstrated the potential of online ads, few understood the upside monetary potential of online ads. Well.. Microsoft outsourced the search to Yahoo under the assumption that it is not core. however, when the current contract expires in June 2006, Microsoft will focus on creating the advertising platform--adcenter. Microsoft would like
to become a dominant (at least one of three) player in this space.
Three search engines will jockey for ad placement in the network: Google, Yahoo and Microsoft. What'll the leaderboard look like in 2010?What's core competence? what's the competence at the periphery? what's core now could become periperal tomorrow. What's peripheral now could become core tomorrow. Welcome to the Network Era.