Tuesday, December 13, 2005

 

Making Live Real: Microsoft forges wide variety of links

Look at what Microsoft has been doing quietly in adapting to the new marketplace..

1. Link with MTV for a new music service named (or codenamed) Urge.

MTV, Microsoft team up for digital music service
Tue Dec 13, 2005 11:28 AM ET



NEW YORK (Reuters) - Viacom Inc.'s MTV Networks and Microsoft Corp. on Tuesday said they would join forces to design and develop a new digital music service.

The service, to be called Urge, is due to launch in 2006, the companies said in a joint release, and will be integrated into a new version of Microsoft's Windows Media Player.

Plans call for the service to offer more than 2 million songs for download from major labels and independents, as well as original content and MTV Networks programs.


2. Link with MCI



REDMOND, Wash., and ASHBURN, Va. — Dec. 12, 2005 — Microsoft Corp. and MCI Inc. (NASDAQ: MCIP) today announced a global, multiyear partnership to provide software and services that enable customers to place calls from a personal computer to virtually any phone. The solution, MCI Web Calling for Windows Live™ Call, will be available through Windows Live Messenger, the upcoming successor to MSN® Messenger, which has more than 185 million active accounts around the world. The solution combines Windows Live software, advanced voice over Internet Protocol (VoIP) capabilities and the strengths of MCI’s expansive global network to give consumers an easy-to-use, convenient and cost-effective way to stay connected.

MCI and Microsoft are testing the service as part of a Windows Live Messenger limited beta with subscriptions initially available in the United States, and expect to jointly deliver the PC-to-phone calling capabilities to France, Germany, Spain and the United Kingdom in the coming weeks. Once subscribed to the service, customers can place calls to and from more than 220 countries with rates starting at $.023 per minute to the U.S., Canada, the U.K. and Western Europe during the beta testing period. Upon sign-up, MCI Web Calling customers will receive up to one hour of free calls. Final pricing will be determined when the product officially launches in 2006.

“Our new Windows Live PC-to-phone voice feature requires a partner that shares our vision for connecting people globally. We are thrilled to work with a proven global technology provider like MCI to provide the bridge between PCs and phones with high-quality voice services that enable people to communicate more easily, conveniently and inexpensively,” said Blake Irving, corporate vice president of the MSN Communication Services and Member Platform group at Microsoft. “Our customers are going to love this.”

“MCI Web Calling harnesses the power of MCI’s expansive global network with VoIP technology to support high-quality, cost-effective PC-to-phone voice connections around the world,” said Patty Proferes, senior vice president of Mass Markets and Corporate Advertising for MCI. “This is a terrific example of the expanded MCI and Microsoft strategic relationship as the two companies continue to develop and deliver next-generation services for our customers.”

Instant Messaging: More Than Text

The ability to see a contact’s presence information and send real-time text messages has spurred the growth of instant messaging (IM) services. Today, MSN Messenger customers can communicate with those people that matter most to them through text IM and free PC-to-PC voice and video features, and augment their communications with rich personal-expression features and activities.

The Microsoft and MCI technology builds on Microsoft’s PC-to-PC voice investments, and will enable customers to call from a PC to phones around the world, including mobile phones, by simply clicking on an entry within their contact list in Windows Live Messenger or typing a phone number into the Windows Live Call softphone, taking the instant messaging experience to a new level. Windows Live Messenger builds on MSN Messenger to help people develop even deeper connections with the people they care about through a variety of experiences — from communication to sharing information. Interested parties can learn more about Windows Live Messenger at http://ideas.live.com.

Customers will be able to sign up for MCI Web Calling via the Windows Live Messenger client. MCI will manage customer registration, terminating calls, customer account management, customer support and billing for the PC-to-phone voice service, and will work closely with Microsoft on delivering a high-quality software service and customer experience. Customers will purchase prepaid calling time from MCI in $5, $10 or $25 blocks for use with the service.

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