Friday, November 11, 2005
Smart Marketing Through Results Driven Advertising
Smart Marketing is happening in the different industries with significant results that seem to favor the business practice introduced by Google.
See: http://www.google.com/ads/metrics.html. We are in an era of services that are based on micro-analysis of consumer behavior.
What do these initial results from the different industries mean for competitive shifts in these industries? Will we see winners and losers being defined by who is able to migrate to smart search? Are marketing strategies taking this into account?