Friday, November 11, 2005

 

Smart Marketing Through Results Driven Advertising

Google has a clear lead in AdWords in the different industries: https://adwords.google.com/select/comparison.html

Smart Marketing is happening in the different industries with significant results that seem to favor the business practice introduced by Google.

See: http://www.google.com/ads/metrics.html. We are in an era of services that are based on micro-analysis of consumer behavior.

What do these initial results from the different industries mean for competitive shifts in these industries? Will we see winners and losers being defined by who is able to migrate to smart search? Are marketing strategies taking this into account?

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