Friday, November 11, 2005

 

Google Inside

If you thought Google was only about AdWords and AdSense, then you may have missed out Google's enterprise offerings [http://www.google.com/enterprise/gsa/index.html]. OK, it's tiny part of Google's revenue today and is easy to miss.

Google does not advertise its own products and services. So, how to persuade companies to try Google inside enterprises? How about a free trail? Apple has gloated how many switched from Windows in their ads before. They even tell you the top 10 reasons to switch: http://www.apple.com/switch/ You have seen other companies trying different ways to get you to switch (phone companies, utility companies, credit card companies, etc. etc.)

So, what is Google doing to get inside enterprises? Free trial: http://services.google.com/appliance/switch/

This is the official list of customers.
http://www.google.com/enterprise/customers.html
Does anyone know if this is accurate and updated?

Will we see a 'Google Inside' logo??

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